Role of Clothing in Product Branding Essay Example | Topics and Well Written Essays - 2500 words

Role of Clothing in Product Branding - Essay Example Marketing communication has been defined as a means utilised by organisations in seeking to inform, and persuade consumers about the presence of their product and brands. Undertaking marketing communication involves identification of effective communication channels, which shall be utilised to facilitate the communication. The communications channels utilised by organisations in delivering marketing communication could either be personal or non-personal. Persona communication involves the utilisation of individuals like the case of direct sales, while non-personal communication is commonly contained in different forms of media utilised in advertisements. The choice of communication channel utilised by organisations is determined by the target market. When communicating to the general public, non-personal communication channels become effective. Upon identification of a target market, personal communication is utilised to make emphasis on the message presented through non-personal com munication.The aspect of marketing communication traditionally consisted of development of printed materials, which formed marketing collateral. This approach to communications marketing has been fundamentally transformed in seeking to capture the attention of the target market. Modern marketing communication, however, seeks to capture the customer through psychological elements, like colour, which create an aspect of appeal among the customers. Marketing communication is effectively utilised in achieving strategic elements like branding.